MasterStart partners with USB-ED to upskill Africa’s leaders online


Rapid change and industry disruption have become the norm in today’s workplace. As a result, more and more executives, business leaders and managers are looking to augment their formal education and training with skills like agile and responsive leadership techniques and a solid understanding of the digital economy.

In recognition of this growing demand, online course provider, MasterStart, has partnered with the University of Stellenbosch Business School Executive Development (USB-ED) to build and deliver a range of premium online short courses for Africa’s current and emerging leaders. This forward-thinking partnership promises to provide expert-driven learning experiences and give rise to positive change throughout Africa.

“This relationship will allow USB-ED to harness the skills and experience that the MasterStart executive team has developed over the last fifteen years in the eLearning industry,” says Andrew Johnston, CEO of MasterStart. “We plan to work side-by-side with USB-ED to formulate an online course offering that will fulfil USB-ED’s mandate to upskill leaders and managers throughout Africa.”

Dr Tienie Ehlers, Chief Learning Officer at USB-ED is equally positive about the collaboration and its potential for executives seeking a more flexible learning environment.

“In the current environment of executive education, it is critical for organisations like USB-ED to stay up-to-date with the latest delivery methods within the digital space,” says Dr Ehlers. “MasterStart has proven to us that their online mindset in the space of executive education is well-aligned with our vision of growing this channel. We will always treat our face-to-face customised executive education as priority, but will move more and more into the space of blended approaches, and this is where MasterStart gives us that critical edge.”

MasterStart was established in 2014, with the vision of providing aspiring entrepreneurs with the skills and knowledge to build their own businesses. The company rapidly expanded beyond its initial specialisation in e-commerce, and began offering a range of courses from a host of globally-accredited online education providers.

The expert-driven, fully-supported online short courses developed by MasterStart in partnership with USB-ED have been tailored for the busy professional to enable participants to learn and build on new skills while working.

The course offering is still expanding, but the following courses are already available:

●      Project Management: Principles and Practices

●      Operations Management

●      Leadership

●      Human Resources Management

●      Fundamentals of Risk Management

●      Financial Management Fundamentals

●      Customer Centricity

Participants will receive a course certificate from Stellenbosch University upon successful completion.

To learn more about MasterStart and available courses please visit

Visit to learn more about the USB-ED experience.

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